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2024 Indy 500

NewsNation

art direction | design | branding | print | on-air graphics | environmental experience

Back for the Greatest Spectacle in Racing, we dreamt bigger and bolder. Gone are our simple tents, which were replaced by a custom shipping container photo activation for the CW and a live broadcast deck. Paired with a truss structure to show off our talent and custom giant Plinko Board.

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