NewsNation Digital Media
NewsNation Now app, website, and digital ad space.
The News Nation team lacked a sense of branding in their groundbreaking and 24/7 digital coverage. Developed to give their news updates an identity, I recreated the graphics package to reflect that of the on-air package, without being too overwhelming to consume. Viewers on their phones could easily recognize the source of the news and understand the content without being distracted by complex animations that are traditional for live news.
Made in photoshop as user-friendly templates, these files were made to be responsive so if one image or title was updated, it would do so across all the artboards. This allowed for a uniform look across custom graphics that were easy to produce on the fast-paced news schedule.